Company Burberry Group, Plc.
Country United Kingdom
Email customerservice@burberry.com
Telephone +44 20 3367 3000
Fax +44 20 3367 4910
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
31.63
54 (+308)

Burberry Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Burberry’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
46 +46 - - - Premium
47 +28 - - - Premium
50 +41 - - - Premium
51 +199 - - - Premium
52 -50 - - - Premium
54 +308 Burberry 31.63 +412.64 % Premium
56 +26 - - - Premium
62 +21 - - - Premium
67 +98 - - - Premium
70 +193 - - - Premium
75 +529 - - - Premium
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.