Company Kering Group
Country Italy
Email info@brioni.com
Telephone +39 085 821 71
Fax +39 085 8279 200
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
0.54
11 (-2)

Brioni Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Brioni’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
1 +0 - - - Premium
2 +3 - - - Premium
5 +10 - - - Premium
7 +6 - - - Premium
10 +3234 - - - Premium
11 -2 Brioni 0.54 -37.93 % Premium
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Weekly Analysis: 17 April 2017 - 23 April 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.