Bottega Verde was founded in Italy, between Florence and Siena: in Pienza, a small Tuscan town listed by UNESCO on account of its natural,
artistic and cultural heritage. This home to tradition, which nestles amongst hills, vineyards and wheat fields, was opened in 1972 as a small herbalist shop with a passion for artisan production and sale of Cosmetics based on natural active ingredients.
Bottega Verde was already an extremely interesting business in the early 90s: authentic, sincere and dedicated to women, but with a great deal of potential to achieve more. The Group that purchased Bottega Verde - with a good deal of business experience after years in the direct marketing sector- decided to focus on the Cosmetics sector, and with enthusiasm and intuition, it transformed Bottega Verde into a nationwide success.