Company Boohoo.Com Plc
Country United Kingdom
Telephone n.a.
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
2 (-1)

Boohoo Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.


Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Boohoo’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
2 -1 Boohoo 382.41 -34.13 % Mass Market
9 -1 - - - Mass Market
19 +7 - - - Mass Market
22 -3 - - - Mass Market
23 +447 - - - Mass Market
26 +10 - - - Mass Market
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Weekly Analysis: 24 July 2017 - 30 July 2017

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.