Company Boohoo.Com Plc
Country United Kingdom
Email customerservices@boohoo.com
Telephone n.a.
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
24.36
72 (+35)

Boohoo Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Boohoo’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
42 +71 - - - Mass Market
44 +16 - - - Mass Market
45 +51 - - - Mass Market
61 -16 - - - Mass Market
71 +0 - - - Mass Market
72 +35 Boohoo 24.36 +40.48 % Mass Market
73 -21 - - - Mass Market
80 +271 - - - Mass Market
83 -57 - - - Mass Market
92 -27 - - - Mass Market
101 +301 - - - Mass Market
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Weekly Analysis: 20 February 2017 - 26 February 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.