Database

AY Not Dead

Buenos Aires,

Argentina

2003

Accessories / Apparel / Denim

A.Y. NOT DEAD is the paradigmatic brand of this generation. In 2003, its designers and trainers presented the collection “Le freak c´est chic”, which was the most innovative of its kind. In 2004...

Brand Details

Founder

Martín Romero

Brand Strategy

Market segment

Bridge

Core business

Apparel

Targets

Men, Women

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