It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
Aruna Seth hails from a family firmly established in the shoe world. Today however, it’s Aruna’s personal name that has come to be synonymous with exquisitely designed, show-stopping shoes.
Acclaimed by fashion press around the world for her exceptional designs and attention to detail. Aruna is now living out her life-long dream of creating uniquely glamorous shoes which are designed to elongate the legs whilst giving a woman the luxury gift of comfort.
In her design approach, Aruna views fine detail as more than a matter of embellishment. Rather, the Swarovski crystals, intricate trims and sensuous materials that make her shoes instantly recognisable are integral to the realisation of the whole piece.
Now familiar fixtures on the red carpet, Aruna’s signature ‘Cerise’ style shoes have been embraced by those in the know as the ultimate in evening elegance. Like her shoes, Aruna can be found in the fashion capitals of the world, including London and Moscow where she maintains showrooms for personal appointments.