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Armin Strom AG has its roots in the picturesque town of Burgdorf located northwest of Bern. The history of the watch factory begins with the founder and namesake of the business, Armin Strom. After...
Armin Strom AG has its roots in the picturesque town of Burgdorf located northwest of Bern. The history of the watch factory begins with the founder and namesake of the business, Armin Strom. After completing his watchmaking apprenticeship and gaining early independent business experiences in Lotzwil and St. Moritz, the still young Armin Strom opened his own shop in the Altstadt (Old Town) area of Burgdorf in the year 1967. In addition to selling and restoring watches, he soon began working on his own creations in the workroom behind the shop. His first masterpiece was a gold pocket watch, with a hand-engraved dial in polished blue lapis lazuli. His mature manual dexterity and incredible attention to detail soon made the budding watchmaker aware of where to specialize in his valuable items: the art of skeletonizing. His excellent reputation and recognition at an international level brought Armin Strom major contracts in the 1990s from some prestigious watch companies, for which he would skeletonize a number of series by hand. In the meantime, his own brand was expanding continuously as the result of increasing demand from all over the world. The company was incorporated as Armin Strom AG in 2006, and in 2009 it moved into its new, large production facility in the watchmaking town of Biel. In 2009, the first in-house Manufacture-Calibre, the ARM09 was proudly presented.Brand Details
Founder
Armin Strom
Designer
Armin Strom
from
1967to
currentBrand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
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