Aiguille Noire
Accessories / Apparel / Shoes
The Aiguille Noire brand appeared for the first time on the international market with the F/W 2010/2011 collection, and stood out immediately as a moderate and refined expression of a creative appr...
The Aiguille Noire brand appeared for the first time on the international market with the F/W 2010/2011 collection, and stood out immediately as a moderate and refined expression of a creative approach strongly inspired by the sartorial tradition, which finds its truest reference in the European old-school dressing culture. The reinterpretation of timeless, iconic, evergreen items is the main feature of a new men’s and women’s total look concept, where a sophisticated and well-balanced vision of the modern wardrobe combines traditional fabrics with innovative and groundbreaking manufacturing techniques. Thus the ongoing processing of modern concepts and sensations promotes thoughtful, yet experimental reviews and remakes, which result into an utterly new and unprecedented restyling of the past. Each collection is driven by a creativity half-way between heritage and evolution, and is conceived as a true and long-lasting story, where the revival of emotions and of the value of spontaneous and unsophisticated understatement is conveyed through the absolute principles of formal simplicity and care for details. Lines, colours, and fabrics create a harmonious blend of memory and avant-garde, quality and research, in a renewed ideal of minimalism with a modern take. This is the culture of a free and nonconformist spirit, typical of someone that turns dressing into a true aesthetic ideal, as well as a form of personal expression, clearly displaying an accurate and distinctive way to express one’s individualism and independence. The temperament of its main players conveys the life style of a generation inspired by a natural taste for beauty in a variety of respects – from art to design, from literature to photography, from adventure to the pleasure of relax – according to a philosophy that is free of artifices and redundancies, consistent and passionate. The style is careful, real, modulated by a wish for a functional and dynamic present; defined by an aesthetic mission that turns the unique value of fabrics and colours into essential, pure, and timeless sartorial, yet everyday elegant lines. Conceived for highly educated customers, yet free of rules and obligations, who seek and choose Aiguille Noire apparel with confidence, knowing that what they wear is first and foremost an experience, a story that is different from any other.Brand Details
Founder
Graziano Gianelli
Designer
Riccardo Coppola
from
2011to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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