AIDA BARNI
Italy
Accessories / Apparel
ANNAPURNA is a name that evokes extraordinary landscapes and in particular, a mountain in the Himalayas where goats grow their thick protective fleece hiding the soft, warm “duvet” that has made th...
ANNAPURNA is a name that evokes extraordinary landscapes and in particular, a mountain in the Himalayas where goats grow their thick protective fleece hiding the soft, warm “duvet” that has made them so famous. Moreover, one of the few peaks over 8.000 meters (26,000 feet) to have been conquered by an all-women expedition, as Aida Barni, president of the company delights in relating. An imaginative and fascinating name for a company that produces high quality knitwear made of the finest cashmere. A name of promise then, a symbol of a target to achieve for a woman who decided to enter the business world at the end of the seventies at the top of a difficult sector of the market. Established in 1978, ANNAPURNA S.P.A. has become one of Italy’s – and the world’s – leading manufacturers of high quality cashmere knitwear with the labels ANNAPURA and AIDA BARNI. The success of ANNAPURNA and its rise to top can be attributed to the passion, dedication and vision of its founders – Aida Barni and Pier Luigi Galli. Aida Barni, President and Art Director of ANNAPURNA, was one of the first people to contribute to the expansion of Italian cashmere knitwear worldwide, Her innovative designs and unique use of colors, textures and styles challenged the norm and set a new standard in the knitwear industry. It was through her efforts that brought “Made in Italy” cashmere to the front of the Fashion World.Brand Details
Founder
Aida Barni
Designer
CLAUDIA LAERMANN
from
2009to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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