Company Aesop Retail Pty Limited
Country Australia
Email aesop@aesop.com
Telephone n.a.
Fax n.a.
Market Segment Prestige
Core Business Beauty
Report Prestige Beauty Market
Fashionbi Index ®
2.08
883 (-164)

Aesop Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Aesop’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
476 +92 - - - Prestige
514 +414 - - - Prestige
609 -281 - - - Prestige
622 -244 - - - Prestige
746 -144 - - - Prestige
883 -164 Aesop 2.08 -36.97 % Prestige
890 +368 - - - Prestige
897 -78 - - - Prestige
909 +176 - - - Prestige
953 -308 - - - Prestige
966 -348 - - - Prestige
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Weekly Analysis: 24 July 2017 - 30 July 2017
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.