Company Adidas Group
Country Germany
Email global_public_relations@adidas.com
Telephone +49 (0) 9132 / 84 - 0
Fax +49 (0) 9132 / 84 - 3242
Market Segment Mass Market
Core Business Active Wear
Report Mass Market Active Wear

About Adidas

Official Websites

Adidas website
Adidas ecommerce

Official Social Media

Brand Description

Establishment

Year
1924
City
Herzogenaurach
Country
Germany

Founder

Adolf Dassler

Designers

Dirk Schönberger (Adidas Style)
2010 - Present
Paul Mittleman (Adidas Originals)
2011 - Present
James Carnes (Adidas Sport)
1995 - Present

Profile

The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
It is committed to continuously strengthening its brands and products to improve its competitive position.
It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market.
It is consumer focused and therefore it continuously improves the quality, look, feel and image of its products and its organisational structures to match and exceed consumer expectations and to provide them with the highest value.
Adidas is a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for its employees and shareholders.
It is dedicated to consistently delivering outstanding financial results.

Business Strategy

Market Positioning

Core Business

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Jewelry
Shoes
Swimwear
Underwear & Lingerie
 

Adidas Group profile

Name Adidas Group
Website adidas-group.com
Country Germany
VAT Number n.a.
Telephone +49 9132 84 0
Fax +49 9132 84 2241
Date of foundation 1949
Type of Company Listed

Headquarters

Adi-Dassler-Strasse 1 97014 - Herzogenaurach, Bavaria

Ownership (Top Shareholders)

PUBLIC
CAPITAL RESEARCH AND MANAGEMENT COMPANY
THORNBURG INVESTMENT MANAGEMENT, INC. (via its funds): 3.78%
BLACKROCK, INC. (via its funds): 3.12%
BANK OF NEW YORK MELLON CORPORATION (via its funds): 3.04%
ABERDEEN ASSET MANAGEMENT PLC
DEUTSCHE BANK AG (via its funds): 2.34%
ALLIANZ SE (via its funds): 2.09%
SUPERVISORY BOARD
GOVERNMENT OF NORWAY (via its funds): 1.91%
FMR LLC (via its funds): 1.66%