The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
It is committed to continuously strengthening its brands and products to improve its competitive position.
It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market.
It is consumer focused and therefore it continuously improves the quality, look, feel and image of its products and its organisational structures to match and exceed consumer expectations and to provide them with the highest value.
Adidas is a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for its employees and shareholders.
It is dedicated to consistently delivering outstanding financial results.