A Kind of Guise
Accessories / Apparel / Bags / Denim
A Kind Of Guise started off as a student project during the summer of 2009. What was first nothing more than creating stuff for friends and relatives, soon developed into something much bigger. Fro...
A Kind Of Guise started off as a student project during the summer of 2009. What was first nothing more than creating stuff for friends and relatives, soon developed into something much bigger. From those beginnings up until today, we’ve simply tried to continue doing what we love. While things happen on a larger scale these days, most of the influence we draw originates from our close surroundings. Our first collection consisted of bags made of leather leftovers from an old medicine ball factory in the north of Italy. Today the range of our collection has grown, but we still try to keep the whole production unique and, primarily, as local as possible. Hence we work closely together with only a few select German manufacturers, choosing from local material and always keeping an eye on functionality and quality. The collections of A Kind Of Guise feature a mix of a wide variety of styles, putting effort into every piece’s uniqueness with a special focus on color and detail. Most importantly, we want to create long-lasting products with original ideas and great quality. Each item’s wearability is as important to us as its integration into the collection as a whole. And no worries, we’ve done this before.Brand Details
Founder
Susi Streich
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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