Flash news

Dior

Dior has launched a digital “pop-up” for customers in UAE

Brands are using digital platforms in new ways. Dior has launched a digital “pop-up” for customers in UAE just in time for Ramadan celebrations – a temporary online boutique with a new capsule collection. https://fashionbi.com/in...

Shanghai Tang

Shanghai Tang launches charity campaign

Shanghai Tang has partnered with Hong Kong non-profit organization Lifelong Animal Protection Charity (LAP) to launch a campaign ‘Catch me if you can’ helping abandoned cats.

UNIF doubles down rather than apologize after labeling Ho...

Unif is under attack from Chinese netizens for how it labels Hong Kong, but, in a dramatic departure from the norm, this one is not apologizing.

Milan, Paris and London have all announced a complete dig...

After cancellations of the usual menswear shows in June during fashion week, Milan, Paris and London have all announced that the cities will organize a complete digital fashion week in July.

Nike

Nike will be donating more than 140,000 products

Nike will be donating more than 140,000 pieces of footwear, apparel and equipment, worth $5.5 million, across the United States and Europe. Nike

La Prairie

Beiersdorf's first-quarter earnings data revealed that La...

German cosmetics care group Beiersdorf's first-quarter financial data revealed that its sales fell 3.6% year-on-year to 1.91 billion euros, and its high-end skin care brand La Prairie was the hardest hit, with sales falling 36%

Supreme

Supreme Secures Chinese Trademark

Supreme is tightening its global grip. The skate brand that spawned hordes of imitators and copycats as it staked out its own edgy-cool corner of the luxury world has secured its trademark in China. The impact appears to have bee...

Reebok

Reebok x Victoria Beckham

Reebok and Victoria Beckham reunited for the design collaboration to launch 5 colours of 'Dual Court Mid II'. Inspired by ’80s and ’90s basketball style, the high-cut silhouette blends old-school athletic flair with Beckham’s pen...

Hush Puppies

Hush Puppies' new vice president

Hush Puppies is appointed Kate Pinkham as global general manager and VP. She replaces Greg Tunney, who will be departing the company.

Valentino

Valentino has launched a new campaign #ValentinoEmpathy

Valentino has launched a new campaign #ValentinoEmpathy for Women's and Men's Fall/Winter 2020-21, in which all celebrities featured will donate their fee to the Italian Hospital Lazzaro Spallanzani in Rome. The entire campaign w...

Moncler

Luxury houses reported a drop in sales

Luxury houses LVMH, Kering, Moncler and Salvatore Ferragamo reported a drop in sales in the first quarter of 2020 due to the coronavirus pandemic.https://fashionbi.com/insights/marketing-research/fashionbi-fashion-business-during...

Victoria’s Secret Owner and Sycamore Cancel Deal

Sycamore Partners and L Brands agreed to settle all pending litigation, the company said in a statement. Bath & Body Works, also owned by L Brands, will be operated as a public company, while Victoria’s Secret will be run sep...

J Crew has filed for bankruptcy for the struggle of Coron...

The retailer had been struggling for years, has reached a $2 billion debt-for-equity swap with lenders and bondholders. J Crew filed for Chapter 11 today.j-crew

Shanghai Tang

Shanghai Tang campaign for Mother's Day

Shanghai Tang offers complimentary blooms from Gingermite for Mother's Day. Customers may avail of this offer for any purchase from the fashion brand amounting to $3,500.

Sunsilk

Sunsilk tells girls to look good, feel good during lockdown

Haircare brand, Sunsilk has launched #lockdownhairstyles video series for each day of the week. The campaign is conceptualised, written, directed and edited by Wunderman Thompson, South Asia.

Muji

Muji debuts on Amazon to reach cooped-up shoppers

Muji Japan begins selling products from its Muji chain of no-frills home-goods stores via Amazon.com for the first time, broadening its sales channels as the coronavirus outbreak shuts down many of its domestic locations.