E-tailer eBay is in an experimental phase, to deliver us the future of shopping. The experiment started in Association with three brands: Rebecca Minkoff, Toms and Sony: they launched a new form of shopping.
It seems like a typical gigantic touch screen, and it is, there you can see any a selection of products and make a purchase. These touch screens can be customized to be a window display inside or outside a store, or can be located in any non-shop related place, like for example a metro window.
Steve Yankovich, eBay's vice president of innovation and new ventures declared that: “We're going to take this technology and the idea of using glass and move it out of the mall, on the bus, train, at the airport. Anywhere people are waiting, congregating, or milling about."
As it is such a big screen, security issues have to be taken into consideration, so to make a purchase they just ask you for your mobile number, and then you complete the rest of the information required with your own device.
But the beauty of this doesn’t stop there, these screens gather information (Big Data), to know how much time a person looked at the displayed (if used as a window), what kind of products are more browsed, how much time does a person spend browsing, all huge metrics for any brand. And besides what can be better that being able to shop when you are bored waiting for a flight that is late.