J.Crew, an American bridge apparel brand, has collaborated with a British premium shoe designer, Sophia Webster for a spring shoe collection.

"Sophia Webster seemed like such a natural fit for J.Crew. We are so well known for our love of color and pattern-mixing and I think this is something we really share with her, it's part of her DNA as a designer" said the brand's head of designe, Tom Mora.


The owners of J.Crew are in talks with the owner company of Uniqlo, Japan's Fast Retailing Co. in order to close a deal for as much as $5 billion; a deal that would help the Asian company fulfill its ambition of becoming a global retailing powerhouse.

Fast Retailing Co., Ltd., approached J. Crew's management about potentially buying the private-equity-owned business, said people familiar with the matter. J. Crew is seeking upward of $5 billion for the business, one of the people said.


The New York-based designer, Mara Hoffman, is debuting a children’s collection with J.Crew that closely mimics the grown-up line. Inspired by the "mythology and mysticism of India" the line includes tribal-print ponchos, rompers, swimsuits, dresses, and harem pants, as well as a Ganesh-printed rash guard.

The collection already hit J.Crew stores with a price range starting from $68 to $122 US dollars.


J.Crew is interviewing banks as it weighs an IPO (Initial Public Offering). J.Crew Group Inc. may fetch a valuation of as much as $5 billion with 451 stores and about $2.4 billion in annual sales. It is almost twice the $2.64 billion value of this buyout by TPG and Leonard Green from three years ago.


The bridge apparel brand, J.Crew is processing a loan in order to refinance its debts. The cause of the debts is not known at the time.

The American label, owned by TPG Capital and Leonard Green & Partners LP, proposed to pay around three percentage points more than the London interbank offered rate, according to Bloomberg.


The American apparel brand J.Crew had a misunderstanding with the press, where the CEO and chairman, Mickey Drexler was quoted with a statement that the prices will be "much friendlier" this year.

"We are simply maintaining a balance of pricing across the board and better communicating to our customers what we have and why it is worth the price it is," the brand came clean, adding "Emphasis for us is always on the quality and design at best possible price."
Bad news for J.Crew lovers, but being positive, we are going to be sure that the brand is not going to put aside the quality after the pricing.


It started with J.Crew's CEO Mickey Drexler, having a small appearance in one episode of last season’s Breaking Bad, after he expressed being a die-hard fan of the series, and now it is Jenna Lyons'- J.Crew president and creative director- turn to score a small screen role in the third season of HBO’s Girls!
The designer first appears at minute 1:16 of the show's trailer in her signature frames, all dressed by J.Crew (of course!), playing the character of Hannah's (Lena Dunham) editor. This does not seem to come as a striking shock since Lyons have overtly admitted that her perfect unwinding activity consisted in catching episodes of Girls.
Will fashion business people be the next T.V celebrities competing with T.V reality stars?


The American classic apparel brand J.Crew, owned by TGP Capital and Leonard Green & Partners might launch the company for IPO, or could also offer it for sale to another private owner by the beginning of next year.

The decision has been taken after the successful expansion plan ran by the company in the last years were the brand was able to create a great international awareness and building a strong market stock.
J.Crew registered a 11.3% increase in revenues in the last quarter from 379.4 million dollars during the last year, up to 422.3 million dollars in this period last quarter.

Although most of the consumers are unaware of their great authority, the power of big corporations is undeniable, especially in the eyewear brands industry. For consumers it’s the brand they manufacture that speaks load and clear. However, is the market of eyewear brands reacting at the fact that some behemoths manufacturers took off the eyewear industry?

TiffanyWith the increase of world’s population and consumers’ appetite for all things fashion, the emergence of fast fashion brands is as evident as the development of mass market luxury. Moreover, the industry of eyewear is an impressive area to investigate as the vast majority of upscale designer optical and sunglasses are manufactured and marketed by only three large corporations: Luxottica, Safilo Group and Marcolin S.p.A.. These organizations have the license to produce most of the designer’s eyewear such as Chanel, Prada, Gucci, Tiffany & Co., Dolce and Gabbana, but they also have their own brands such as Ray Ban and Oakley (Luxottica), Polaroid and Carrera (Safilo Group) to only name a few.


Nicolas CageWith its retail headquarter in Mason, Ohio, Luxottica,  is the biggest eyewear company on earth and was born in 1961, in Italy. The company is now active in all the world’s continents, having more than 7000 retail locations and operating retailers like Lens Crafters, Sunglass Hut and Pearl Vision – the top eyewear chain in North America. According to a recent investigation made by CBS News, brands like Chanel and Prada are sending their eyewear designs to Luxottica and from this stage on all the procedures, from manufacture to sales, are accrued to this giant corporation. According to The Business of Fashion sometimes these corporations also create the design of what many call the ‘face jewellery’. Another interesting fact about Luxottica is that in 1999 it bought the American brand Ray-Ban with the thought of making it up-scale and now Ray Ban is the top selling sunglass brand in the world. Acquired by Luxottica in 1995, but born in 1917 Persol is a living legend of “Made in Italy” eyewear well known for its timeless design and high quality. As a proof of its heritage Persol glasses were worn by Pierce Brosnan in Die Another Day, Mastroianni in la Dolce Vita, Nicolas Cage in Lord of War, to name a few. Hence regardless of the fact that Luxottica mass produces in Asia, it also offers its own heritage brands handcrafted in Italy.

Niche eyewear brands

Now, more than ever, the world of fashion acknowledges that shadesare a must-have accessory and both the consumer and the designer are paying more attention to this wonderful fashion ornament. The high prices set by large corporations which seem to have the monopoly on the market created a reaction among a number of independent eyewear designers who are now resonating with more knowledgable and savvier consumers. As the power and influence of the ‘big three’ licensing behemoths is unmistakable, the above mentioned designers are already creating niches for a different type of consumer.

Linda FarrowFor instance the London-based brand Linda Farrow have collaborated with designers such as Alexander Wang, Dries van Noten and The Row, trying to establish a new concept of glasses as opposite to the mass market luxury . This concept is related to tried-and-true methods rooted in craftsmanship, unique materials and fashion-forward design — qualities for which the customers are willing to pay, as Sedino, the creative director of the brand stated: “We wanted to offer more innovative eyewear, experimenting with shapes and materials used, for example exotic skins, buffalo horn and semi-precious stones.” Britain is also represented by Cutler and Gross, a brand specialized in handcrafted glasses that offer frames which are manually cut and hand polished at the brand’s own family-run factory in Cadore, Italy. The brand targets a specific niche as the brand designer Marie Wilkinson holds: “We have always seen Cutler and Gross as a niche club. We are not aiming for the mass market.”

Another designer with the same perspective regarding the meaning of eyewear is Selima Optique located in New York, who creates colourful glasses meant to “maintain a strong sense of personality, but also flatter a wide variety of faces,” as Naveed Hussain, a spokesperson for Selima Optique stated. In order to give personality to its products Selima Optique has collaborated with fashion brands like J.Crew and Jack Spade.

A new yet promising brand which also falls into the category of niche eyewear brands is Illesteva, located in New York. The 2009 born brand uses unusual materials such as bamboo, titanium and natural buffalo horn to create wonderful glasses handcrafted in Italy, France and Germany. According to BOF, one of the brand’s designers, Daniel Silberman, stated “I couldn’t find a pair of glasses that I liked and I don’t think glasses should cost $700. So I designed my own.” The brand is now stocking in leading boutiques like Barneys New York, Neiman Marcus, Net-a-Porter, and Opening Ceremony at prices around $350. 

Front RowGlasses have been seen on the front row, worn by celebrities and highly promoted by brands such as Prada, Givenchy and Tom Ford, hence it’s clear to see they are no longer associated with nerds and ironic geeks- they have finally been accepted into mainstream, grownup style. Therefore, now, more than ever the big corporations that owe and manufacture the vast majority of designer eyewear are taking advantage of the great demand for this highly desired fashion accessory. They set high prices as they have the monopoly of the market.


Chanel sunglassesSo instead of taking part in a battle that would be lost from its very beginning which is the direct competition, a number of independent eyewear designers are creating a niche by offering a different type of glasses, so a new experience for their customers. Moreover, regardless of the fact that companies like Luxottica were harshly criticised for not offering enough transparency to their customers, each brand manufactured by them is different, so the consumers’ experience related to them is also different. For instance, they relate a particular pair of glasses to Chanel or Prada and not to Luxottica. All in all, in the minds of consumers Luxottica means variety and it’s tricky to establish a diagnostic regarding the ethics of this issue. 

With summer on the horizon, what better way to revamp a wardrobe than with a few pieces from some of this year’s hottest collaborations? Swimsuits, sandals, denim and dresses are just a few summer essentials that have been taken to the next level, by designers like: Diane Von Furstenberg, Mary Katrantzou, and Brazilian shoe brand Melissa

DVF x Roxy‘DVF Loves Roxy’ is a line of swimsuits, board shorts, beach cover-ups, and bags that celebrates natural beauty and confidence. Roxy’s practical and flattering designs in combination with Diane Von Furstenberg’s prints makes this line of beachwear perfect for both: the daredevil who wants to ride the Banzai Pipeline in Hawaii, and the fashionista who just wants to hang out by the shoreline. Danielle Beck, Vice President of Content and Marketing for Roxy stated that the relationship between the two brands formed organically, with both brands focusing on the value of female empowerment. (International Business Times) In January of this year, Roxy launched the “Dare Yourself” campaign “to inspire women to challenge themselves to push limits and live unique lives.” (Transworld Business) During an interview for the collaboration on Roxy’s YouTube channel, Diane Von Furstenberg herself talks about how she designs for women who know who they are and what they want. With a price point of just in between 38 - 88 dollars (USD), DVF Loves Roxy is available at both Roxy and DVF stores, as well as Nordstrom and Bloomingdales. 

Mary Kantrantzou x Current/ElliotWhile beaches are always the place to be during the summer months, there are always times for casual wear, whether it’s for a friendly lunch or traveling around town. Inspired by Mary Kantrantzou’s Spring/Summer 2013 collection, her most recent collaboration with American denim brand Current/Elliot puts an urban art-house twist on classic jeans as well as a series of dresses, shorts, and tops.

“For Current/Elliot, we looked at stamped visas and passports. In our last show, a critic mentioned denim and what it might look like with our prints and we thought that it could be a great challenge to work with denim for the first time. I really like what Current/Elliot does, so I approached Serge [Azria, the label’s creative director, with an idea for a collaboration.” (VogueUK)

Greek born, London based designer Mary Katrantzou is the current “Queen of Prints” with other successful collaborations under her belt, with brands such as: Topshop and Longchamp Paris. At a price point of just between 228 - 528 dollars (USD) the collaboration is much more accessible to consumers than her namesake label which usually runs anywhere from between 950 - 10,000 dollars (USD). The Current/Elliot collaboration collection is now available at Nordstrom.

Melissa x Forever 21Who can forget about shoes? Just this past Friday eco-friendly Brazilian shoe brand Melissa released a collaboration collection with Forever 21, showcasing one of this season’s comeback trends, jelly sandals. This collection includes six different styles in a variety of colors, and with a cost of no more that 22.80 dollars (USD) these shoes are bright, fun, and inexpensive. In addition, they are also environmentally friendly. These stylish sandals are made from MELFLEX plastic, a hypoallergenic, recyclable, and extremely flexible PVC which is the third most widely produced plastic in the world.  

“Forever 21 is a great way for us to reach a wider audience with the right fashion credibility. Forever 21 stands for value, fashion, and fun, so our values matched theirs.” Michele Levy, Melissa U.S. CEO (StyleBlazer)

Melissa’s previous collaborations include ventures with high-fashion designers Jason Wu and Karl Lagerfeld, so it is great to see the brand expanding into a wider market. The collection is available in Forever 21 stores as well as online. 

While these are just a few, there are plenty more collaborations to look forward to for this summer. Shoppers can expect to see fun collections from Lulu Frost for J.Crew, Keds and Kate Spade New York, and Kenzo with Vans (for the fourth time!). The Spring/Summer seasons are perfect for experimenting with different styles, colors, and patterns. These designer collaborations are perfect way to add a touch of flair to any wardrobe.

Fashion and style are things that are fundamantal to the structure of a society and tell us volumes about the underlying culture, or subculture, of a population. We often forget that appearances are outward expressions of deeper internal truths. Within the discourse of fashion as a cultural identity, subcultures seem to be dissolving into some different youth subcultures such as hipsters, festival-Gals, retroc-chic, etc.


Subcultures from the digital point of view

If we analyze these subcultures from the digital point of view, we get really interesting results.

In order to be able to stay connected to a brand’s customer base and the retail trends that drive their purchases, buyers and marketers need to begin paying attention to how digital and social media are influencing the subcultures of their brand consumer base in fashion industry:


1. Digital Subculture: Festival-Gals

Coachella and consumers Fashion consumers that fall into this group are basically season-less; their clothes and style work best for the indie or rock concert. These girls like going to music festivals are risk-takers, world travelers and free in the way they live their lives.

Fashion Brands they prefer: Nasty Gal, Wildfox, ASOS, Unif, One Teaspoon,,Brandy Hearts Melville, Urban Outfitters, Gypsy Junkies, Free People.

Events of Interest: Coachella, Burning Man, Stagecoach.

Social Media Platforms they engage: Twitter, Instagram, Facebook, Foursquare.


2. Digital Subculture Girl: Retro-Chic

Lookbook.nuFemale consumers that fall into this group feel need to combine vintage style into everyday lifestyle. They support recycling vintage fabrics and these women often sell their own crafts on Etsy, and believe that giving back to their local communities is very important; and thus the brands they prefer should have the same interest.

Fashion Brands They Prefer: Vintage House, Wasteland, Goodwill, Modcloth, Etsy, Chictopia, Ebay, Betty Page, Local flea markets, Buffalo Exchange and Polyester.

Social Platforms They Engage: Pinterest,, Instagram.


3. Digital Subculture: College Driven

College Driven SubcultureConsumers who fall into this group are usually belonging to a University and this is the key to their look. They have an academic approach to dressing with a way of announcing they are serious about education.

Brands & Retailers They Prefer: Tommy Hilfiger, Tory Burch, Llc., Kate Spade, J.Crew, Lacoste, Ralph Lauren, Burberry.

Social Platforms They Engage: Pinterest,, Instagram, “” is Harvard’s Facebook community.


Where does this lead us?

As a result of the digital age of sharing, new ways have been found to gather followers of similar interest and begin sharing opinions. Twitter, Facebook, Pinterest, Polyvore, Lyst, Stylitics, personal blogs, bookmarking sites like Evernote and Pinterest, and mobile apps like Hispamatic and Instagram, have also enabled these subculture groups to create digital extensions of their lifestyles. To be as precise as possible, it is not right to criticize the youth subcultures and to accredit to them with virtues, but it is equally not right to deny, repress or ignore them. A company that does so is self-limiting and will be taken by surprise when the market changes.

Over the years the American fashion scene has been stereotyped as “preppy”. Recently, the evolution of fashion, expression and the emergence of new designers shifted the stereotyped prep to what could be diversified as an urban mix of pieces incorporated with classic styles, and that fab accessory.

 The American “College Student”

Tory_Burch_Reva_Ballet_FlatA typical American student has no fear to dress casual, and will most frequently be adorned in jeans and even just a plain t-shirt with an accessory. Forever 21 has changed the landscape of the high street fashion scene for American students, from taking a monthly shopping trip, to a habitual weekly purchase.  Americans have no guilt to dress casually so there is no surprise that ballet flats, are a regular, but when Tory Burch, Llc. ’s Reva ballet flat, hit the market it was ubiquitous. From ballet flats toperhaps one of the biggest eclectic American fashion brands, embraced by almost every American student and twenty-something, Urban Outfitters. Urban Outfitters, has always been an edgy brand, originally attracting a more artsy, designer Urban_Outfitters_2012_Christmas_Campaigntype, but has grown into a hipster, urban, and almost provocative phenomena. Recently slightly crossing the line on inappropriateness, according to Fox News, “Urban Outfitters put itself on the naughty list with a holiday catalog that pushes profanity-laced products, including a $24 candle that uses the f-word in the form of the iconic LOVE sculpture.” In the past few years there became no bottom in America, with profanity once being a taboo, has become more commonplace than ever, and if this is the appeal of teenagers and twenty-somethings, fashion brands will embrace.


Preppy Casuals have taken the backseat

Models_wearing_J.Crew_at_the_NYFW_Fall_2013_2014The professional fashion backdrop in America is not so provocative and in the last few years has been taken over by J.Crew, or more precisely, Creative Director, Jenna Lyons. The Observer noted by Sarah Harris, “What a coup, too, that this former catalogue-only company which once sold preppy casuals now has its own slot on the official show calendar of New York Fashion Week.” 

The J.Crew look today is filled with bright colors, costume jewelry, rich eveningwear, transitioned to daytime, and glamour affixed into trousers, skirts and dresses designed for the office. The “mix” is a crucial element of J.Crew’s appeal and as stated in The Observer, Creative Director Jenna Lyons, quoted, “Fashion can change who you are and how you feel and that can be magical.”  Jenna Lyons, is no doubt, a game-changer in the recipe of American prepster meets glam, edgy, and sparkle.


“All-American”- An added value

Michael_Kors_Spring_2013_CampaignAs the “Made in America”, “Created in America,” is now being used as an added value to a fashion brand, there is no surprise that Michael Kors, Spring 2013 advertising campaign is “All-American.” Fashion Magazine by Lauren Kyriacou revealed, “The shoot took place in Los Angeles and has a classic Americana vibe featuring stripes, sunglasses and muscle cars” 

Michael Kors has became known for his handbags and accessories, but according to Vogue, “He has spread the gospel of all-American jet-set glamour for decades.” 

Clearly identified in his Spring 2013 campaign; Americana at it’s finest, inspired by California, Michael Kors will globally have everyone California Dreamin’.


Trend-setting Europe, luxury loving Asia

Alice_+_Olivia_at_NYFW_Spring_2-13_PresentationAs the rest of the world is California Dreamin’ they may have a slightly different eye into their local fashion backdrop. As an example, in Europe, the usage of profanity, explicit elements, and slightly revealing a bit too much skin, has been alive and in the Fashion scene long before American’s accepted and embraced. Europeans tend to be “ahead” of the fashion scene, a bit more risky, edgier, and trend setting. An American designer that enhanced the party scene and set a new level, Alice + Olivia, Llc, inspired by the American optimism of the late 1950’s in their Spring 2013 collection. The Spring 2013 collection was described in The Examiner as follows, “The collection epitomized the classic feminism of the mid-century American dream – bold, sexy and smart.” 

Of course we cannot forget Marc Jacobs of which transformed the American fashion scene, with his bold designs, incorporating a bit of his edginess into his pieces. Designing for the appeal of the Asian consumer and living in Europe, he has brought that edge to American fashion. Today’s Chinese fashion backdrop is looking for that luxury label. On CNTV, “It’s not surprising to know that Chinese consumers are often more willing to drop a huge chunk of cash on fashion than shoppers in the US and Europe.”  

In Japan, it is all about the street-style and fashionista vibe. America may have started to jump on the fashionista trend, but continues to keep a bit of that preppy element.


It is no doubt that the American fashion backdrop has transitioned, with the emergence of new designers, adding a bit of glam. Americans have transitioned from a casual preppy look, to something with a bit of an edge, however with fashion brands and designers still expressing their American heritage.

Leonard Green & Partners LP, is a private equity firm that co-owns the J.Crew fashion brand, in a sale valued at 2 billion pounds.

TopshopThe 25% stake is being sold by Sir Phillip Green, and it is leaving both Topshop and Arcadia Group Ltd. free of debt, that because at the end of its last financial year Taveta Investments Ltd. (Arcadia Group Ltd.'s owner) reported net debt of 308.8 million pounds.

Now Sir Phillip Green will be able to access to 600 million pounds of debt which can be raised in the newly and separated company again. According to the media the billion pounds price includes an enterprise value of 1.4 billion pounds with Leonard Green paying Arcadia Group Ltd. 350 million pounds of cash for the 25% stake.


As usual in Fashionbi we are always looking forward to find the latestst about e-commerce platforms related to the fashion and luxury industry, to keep our readers updated about the topic. This time we found a platform called Hukkster which is perfect, specially for this holiday season, since it helps you to find out when a product you like is finally on sale.

hukksterThis platform was created in the year 2011 in New York by the American rowers and internet entrepreneurs, Winklevoss twins, with the promise to watch all of your favorite styles online and alert you when those styles will be on sale.

But how does this platform works? Well the platform serves like a tool that helps you to save the fashion items you like (just like Pinterest), but the big difference is that the Hukkster will save them for you and will notify you once the items are on sale!  

The tools allows you to "hukk" just like pinning, once you "hukk" the items to the site and then through an email you will get the notification.  What makes it interesting is the fact that you don't have to use it as a new e-commerce platform, but instead you only need to ue the "hukk" button to mark the items you like from different online retailers you frequently use.

Some of the associated online retailers are Macy's, J.CREW, Zappos, Asos, Gap, Banana Republic, H&M, and many others.

Despite the front face of this shopping tool is very simple and differs a lot from that of Pinterest, many social media experts, have been talking about this site as a promising platform, with the possibility to become the new story fo success, just like Pinterest.


The iconic American brand J.Crew founded in 1983, opened a new store in Toronto, Canada.

J.CrewThe new store has a space of 9,000 square foot and is located at the Toronto Eaton Centre, the interior designs has blonde hardwood and mannequins dressed in brightly multi-layered outfits, a typical merchandising display from this label. Shoes and handbags have a dedicated room, and there is also the option to get help from a professional stylist, where customers can make appointments before and after store hours.

J.Crew company became global in 2011 with the opening of their first store in Canada, at Yorkdale Center in Toronto, which was followed quickly by store openings in both Vancouver and Edmonton. But the new store at Toronto Eaton Center is the first to carry all items of the company, the other store at Yorkdale only carries merchandise of women's category. At the end of October another store will be opened at Fairview mall.

In addition to physical stores in Canada J.Crew today has an e-commerce site for 100 countries and is set on expansion plans to find the best locations to continue opening stores overseas.


Very often than not, we speak of Customer Relationship Management (CRM) which is all about developing a certain relationship with customers to get them to become loyal and that loyal customers are more profitable than non-loyal customers. But the brands often tend to forget that when it comes to serving the customers, especially, after the selling of a product. 

J.Crew FW2012, New York Presentation Collection

Trying to create a relationship with people in today’s era, is a rather complex process. There is a considerable anecdotal evidence to suggest that many customers do not want a relationship with most of the products and services they purchase. It is because the standard definition of a relationship includes a two-way trust, commitment, the sharing of information and such. Speaking of B2B relationships, it is a given that each party has to contribute to the commercial success of the other.

Speaking of Fashion and Luxury industry, many brands are still to come in terms with the fact that a past customer influences a lot the future deals. In the world of digitalization, where even the shiest people come out to speak-up their opinions, the stimulative purchase depends a significant amount on the word-of-mouth, if not solely. Speaking of which, brands like J.Crew seem to be on the right move. Taking inspiration from the writings of one of the most influential names in the world of Fashion Business, Ms. Lydia Dishman, referring to her article for, Inside J.Crew's move Back to Black, the first thing that comes to mind when speaking of J.Crew is “The Man Who Dressed America”, where CEO Mickey Drexler was the star of the show and stole all the spotlight. Besides this, the intense marketing efforts by the brand, both digital and offline, helped it gain a lot of attention - the efforts paid-off well. Drexler was also responsible for doing wonders for Ann Taylor and Gap, before he hopped into the J.Crew Bandwagon.

The approach has quiet been personalized by Mr. CEO himself, deciding to personally address customer complaints. What more? The new personal shopping program launched by the brand gives the customers their own Very Personal Stylist, suggesting them how to put it all together. The customers were asked to come-in via the heavily engraved, very wedding-like invitations, to have a chat with a specialist all for Free! Who could resist that?

The tactic was also applied by the Drexler in the past, when he put the designer Frank Muytjens and stylist Jack O’Connor to work-it-up for the men missing a third-eye for mixing and matching it right.

The outcome? The second quarter this year for the brand, saw the net income going €17.5 million (US $22 million) compared with €8.3 million (US $10.5 million) loss last year. J.Crew’s 285 retail stores and 99 factory outlets brought in €304.8 million (US $384 million) for a revenue up by 21%, while online and catalogue sales climbed 16% to €106.4 million (US $134 million). Store sales also rose by a straight 14% as opposed to mere a 3% increase, last year.

There’s more! Right from its very first NY Fashion Week participation, J.Crew positioned itself next to the high-end couture names like Givenchy, Alexander McQueen and Balenciaga, placing itself as an ‘affordable’ but luxury brand, reaching a wider target that any of its high-profile sisters ever would care to! Now, what else would a customer want?

The Hot 100 retailers list is the annual ranking of the fastest growing retail chains in the U.S. it is published by Kantar Retail, a consulting company based in London.

rThe list is a gathering of the retailers who reported an increase in domestic sales between 2010 and 2011, all public and private, the companies that have more than $300 million in sales were candidates for the list. Finally between the top ten retailers are from shopper's wanting smaller footprint organic supermarkets, to high-end workout apparel and luxury accesories. Three apparel retailers who are featuring first time in the list are: Lululemon Athletica Canada Inc on 4th place, Michael Kors on the third place, and Under Armour in the 5th place.

For these three companies the sales grew 65% for Michael Kors, 65% for Lululemon and 63% for Under Armour in 2011. Together with these fashion companies for seven consecutive years  J.Crew , Dick's Sporting Goods and Urban Outfitters made it to the Hot 100 retailers list.


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