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Strut-This was started in the summer of 2011 by two mother-daughter teams. Cynthia and Aubrey Sieder who are located in Los Angeles, California, and Barbra and Raquel Lessner who reside in Philadel...
Strut-This was started in the summer of 2011 by two mother-daughter teams. Cynthia and Aubrey Sieder who are located in Los Angeles, California, and Barbra and Raquel Lessner who reside in Philadelphia, Pennsylvania. Two coasts, four people, one vision. This idea of going from a workout, to running errands and engaging in both practical and daily activities, without the fear of being caught in grungy and un-flattering workout apparel got our wheels turning. How could we start an affordable workout line that would serve those looking for cute yoga clothes, and those looking for sweat-absorbent and practical exercise outfits? Both Raquel and Aubrey are best friends, but both girls are attached at the hip to their beloved moms. With college approaching and separation anxiety between the duos in full effect, what better way to stay together and connected then create a vision all four of us are so passionate about.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Women
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