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The P.A.R.O.S.H. story was begun 20 years ago by Italian designer Paolo Rossello. It all started in the 1980s when Rossello began customising vintage clothes, re-designing them and giving them a se...
The P.A.R.O.S.H. story was begun 20 years ago by Italian designer Paolo Rossello. It all started in the 1980s when Rossello began customising vintage clothes, re-designing them and giving them a second life. The approach and touch of Paolo Rossello gives life to clothes and fabrics with a personal style and a strong and self-assured creative energy, which does not follow seasons and which presents men and women collections having their own evolving, yet distinctive, character: refined, updated garments, easily veined by a palpable ethnic/vintage vibration; precious fabrics, presented in an understated way (ruffled silks, garment-dyed cashmere, opaque sequins); the colour element is crucial (“Colours are the legacy of all cultures,” states Paolo Rossello). There is irony, an intelligent sense of humour which barges in like an irreverent and naughty child, arranging and rearranging, drawing smiles. Playing becomes the rule: nothing wants to be taken too seriously. The fox’s tail takes on the colours of martorana fruit, the serious cashmere v-neck jumper comes in camouflage print, ermine turns into a man’s scarf, the typical mohair throw takes on the shape of a jumper or scarf. The combinations become countless, every one unique, every one perfect. To dive into the suprising world of P.A.R.O.S.H. all you need to do is to lose yourself in the vast showroom/laboratory where the headquarters of the Company can be found, in Milan.Brand Details
Founder
Paolo Rossello
Designer
Paolo Rossello
from
1980to
presentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Last fiscal year ended on December 31, 2021
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