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The Knitwits™ brand is the original animal hat (manufacturer /inventor) who developed the category in 2005. Since then we have produced over 2.3million animal hats shipping these (cozy/soft/unique)...
The Knitwits™ brand is the original animal hat (manufacturer /inventor) who developed the category in 2005. Since then we have produced over 2.3million animal hats shipping these (cozy/soft/unique) characters to over 2,500 retailers in over 14 countries. Made from New Zealand wool each hat goes through a 12 step process from dyeing to tailoring and finishing by hand to create the unique high quality product (Delux Hats/Knitwits™) are known for. With wool spinning looms running 12 months a year we have perfected the art of crafting these unique three dimensional hats and mittens with the hand made feel and form to maintain an integrity not found in mass produced hats from more machine driven factories. That is why Knitwits™ are original and the best selling animal hats in the world. There are many copies but only one Knitwits™.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Accessories
Targets
Men, Women, Kids
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