Ki6
Accessories / Apparel / Bags
Brand new light illuminates the collection, confirming its vocation for choosing natural materials, which are enhanced with details like sequins and rhinestones, and which now features a boys’ line...
Brand new light illuminates the collection, confirming its vocation for choosing natural materials, which are enhanced with details like sequins and rhinestones, and which now features a boys’ line as well. The “red poppy” theme in raw linen is embellished with Valenciennes lace on maxi sweaters, while the slub jersey sweatshirts come in milk white. Poppy red adds dramatic touches to stripes and badly dyed prints, while black and gold studs illuminate the flowers. Brown and “After Eight” green are the duo for outfits with a lily print which adds an element of elegance, transparent sequins and broderie anglaise which add a touch of class and the asymmetric cut of the dresses for a soupçon of eccentricity. The Victorian rose printed on jersey and decorated with pink studs is the queen of a series of pieces in embroidered fabrics which are embellished with appliqués of tiny flowers and khaki ruffles. Some of the most important pieces are: the short, mud-colored jacket with a badly-dyed effect and the dress with fringes, asymmetric flounces and sequins. White, lilac and champagne combine for dresses tempered with wild roses and appliqués of small, muslin flowers. Dresses, roomy tank tops and asymmetric sweaters are parsed in white and lilac striped linen and enhanced with details in Valenciennes lace and sequins. Short jackets and skirts choose openwork Alcantara in lilac with a badly-dyed effect, while irresistible accessories include the scarf with sequins and a voile ruffle. A symphony of blue tempered with white is the leitmotif for dresses, pants and tank tops in linen with a denim effect, floral prints and details of cockades. Three themes have been developed for boys: one features linen in natural colors and prints of maps; one focuses on combinations of blue, white and grey, and of light blue and lilac with prints of flags from various countries; and a third pairs white and light blue for stripes on T-shirts and a print of a large watch.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Kids
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