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Founded in 1910 in La Chaux-de-Fonds, the family business survived the hardships of World War I and moved to Fleurier several years later, before being transferred to Neuchâtel in May 1935. In 1942...
Founded in 1910 in La Chaux-de-Fonds, the family business survived the hardships of World War I and moved to Fleurier several years later, before being transferred to Neuchâtel in May 1935. In 1942, Maxime Crevoisier took over the watch factory and settled in new premises in Neuchâtel. From then on, the company became specialists in the making of pocket-watches and pendants. In 1959, Georges Crevoisier succeeded his father and developed a distribution network in over 30 countries. Thanks to the reliable contacts established and cultivated with its clients, the company achieved international renown. After 46 years at the head of the firm, Georges Crevoisier took a well-deserved retirement and handed over AEROWATCH to Denis Bolzli in 2001. In 2005, the company now based in Le Noirmont can rely on the managerial leadership of Denis Bolzli’s descendant Adeline, Fred-Eric and Jean-Sébastien. The brand is presenting a first collection of wristwatches inspired by vintage pocket-watches honouring horological tradition and also looks forward to presenting certain new introductions in the future. In 2008, after seven years in le Noirmont, AEROWATCH SA moves their activities to Saignelégier, in a large luxury house dated 1896. The purchase of these new premises marks an important turning point in the history of the company by offering an exceptional working environment. Thanks to this enterprising family spirit, hand-crafted watch making traditions are perpetuated and enriched by a resolutely dynamic approach that is firmly geared towards the future.Brand Details
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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