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Zobha, which means “grace, beauty and brilliance,” was founded in February 2008 as a distinctive yoga wear line. With its elevated design aesthetic, premium quality and premium performance, Zobha q...
Zobha, which means “grace, beauty and brilliance,” was founded in February 2008 as a distinctive yoga wear line. With its elevated design aesthetic, premium quality and premium performance, Zobha quickly became a recognizable brand in Yoga and Pilates studios nationwide. Today Zobha has evolved into a true activewear brand that reflects the principles of grace, beauty and brilliance in every product that bears Zobha’s distinctive “Z” moniker. The collection now includes an expanded collection for women that includes loungewear and maternity and a complete line of fitness apparel for men. Fitness related accessories round out the product portfolio. Zobha is currently available at 350 retail stores in 27 countries including Neiman Marcus, online at zobha.com and at leading yoga studios and fitness clubs. Zobha products have been featured in a number of popular media outlets including O, The Oprah Magazine, Lucky, Self, Fitness, FitSugar.com, More, Prevention, and Pilates Style.Brand Details
Founder
Jamie Hanna
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women
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