Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
11.36
233 (-7)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
218 +17 - - - Mass Market
220 +116 - - - Mass Market
221 +20 - - - Mass Market
222 +50 - - - Mass Market
229 +40 - - - Mass Market
233 -7 Zara 11.36 -7.64 % Mass Market
239 -75 - - - Mass Market
248 +92 - - - Mass Market
256 +10 - - - Mass Market
258 -20 - - - Mass Market
260 +35 - - - Mass Market
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Weekly Analysis: 08 December 2014 - 14 December 2014
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!