Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
64.19
45 (+101)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
28 +34 - - - Mass Market
35 +17 - - - Mass Market
37 +138 - - - Mass Market
38 -19 - - - Mass Market
44 +43 - - - Mass Market
45 +101 Zara 64.19 +112.41 % Mass Market
57 +12 - - - Mass Market
59 -1 - - - Mass Market
65 +54 - - - Mass Market
67 +12 - - - Mass Market
68 +4 - - - Mass Market
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Weekly Analysis: 17 August 2015 - 23 August 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!