Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
3.16
912 (-550)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
884 +13 - - - Mass Market
895 -511 - - - Mass Market
896 +388 - - - Mass Market
903 -66 - - - Mass Market
907 +165 - - - Mass Market
912 -550 Zara 3.16 -69.59 % Mass Market
915 +115 - - - Mass Market
918 +559 - - - Mass Market
919 +90 - - - Mass Market
922 +132 - - - Mass Market
925 -148 - - - Mass Market
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Weekly Analysis: 18 April 2016 - 24 April 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.