Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
8.9
327 (-34)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
306 +463 - - - Mass Market
310 -44 - - - Mass Market
313 +252 - - - Mass Market
316 +7 - - - Mass Market
322 -50 - - - Mass Market
327 -34 Zara 8.90 -34.17 % Mass Market
332 +274 - - - Mass Market
333 -128 - - - Mass Market
338 -134 - - - Mass Market
340 +33 - - - Mass Market
352 -65 - - - Mass Market
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Weekly Analysis: 27 July 2015 - 02 August 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!