Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
7.52
382 (-287)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
366 -59 - - - Mass Market
373 -57 - - - Mass Market
378 -65 - - - Mass Market
379 -59 - - - Mass Market
381 -128 - - - Mass Market
382 -287 Zara 7.52 -86.28 % Mass Market
385 -134 - - - Mass Market
386 -98 - - - Mass Market
392 -175 - - - Mass Market
393 -111 - - - Mass Market
394 +73 - - - Mass Market
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Weekly Analysis: 12 January 2015 - 18 January 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!