Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
3.75
643 (-120)

Zara Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
634 +300 - - - Mass Market
636 +992 - - - Mass Market
638 -210 - - - Mass Market
639 -90 - - - Mass Market
641 -170 - - - Mass Market
643 -120 Zara 3.75 -22.52 % Mass Market
647 +233 - - - Mass Market
653 -31 - - - Mass Market
655 -73 - - - Mass Market
656 +197 - - - Mass Market
657 -122 - - - Mass Market
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Weekly Analysis: 15 August 2016 - 21 August 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.