Company Inditex SA
Country Spain
Email comunicacion@inditex.com
Telephone +34 981 185 400
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Business Intelligence Index ®
10.42
263 (-98)

Zara Business Intelligence Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Zara’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
240 +36 - - - Mass Market
254 -25 - - - Mass Market
255 +100 - - - Mass Market
259 +13 - - - Mass Market
262 +78 - - - Mass Market
263 -98 Zara 10.42 -39.21 % Mass Market
264 +184 - - - Mass Market
275 -19 - - - Mass Market
278 +188 - - - Mass Market
281 +103 - - - Mass Market
283 -145 - - - Mass Market
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Weekly Analysis: 13 October 2014 - 19 October 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!