Database

ViX Paula Hermanny

New York,

United States

1998

Accessories / Apparel / Swimwear

It’s fitting that V i X is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to women...

Brand Details

Founder

Paula Hermanny

Designer

Paula Hermanny

from

1998

to

present

Brand Strategy

Market segment

Premium

Core business

Swimwear

Targets

Women

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