Victoria's Secret Pink
Apparel / Shoes / Underwear & Lingerie
On October 16, 2002 Victoria's Secret announced the launch of Pink: a new lingerie line targeted to 15-to-22 year olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the t...
On October 16, 2002 Victoria's Secret announced the launch of Pink: a new lingerie line targeted to 15-to-22 year olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage demographic to Victoria's Secret stores. Pink sells underwear, sleepwear, lounge wear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
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