Transparent by Eric Rutberg
Shoes
The Eric Rutberg Transparent collection is influenced by mid-century designs including thoseof George Nakashima and George Nelson, and the casual cool of designer Lilly Pulitzer in her heyday. Toda...
The Eric Rutberg Transparent collection is influenced by mid-century designs including thoseof George Nakashima and George Nelson, and the casual cool of designer Lilly Pulitzer in her heyday. Today’s American woman is empowered by bright colors that were embraced by Pulitzer and the stark shapes and clear woods that formed a blueprint of Nakashima’s work and others like him. In no uncertain terms, totally cool preppy merged with a mid-century modern aesthetic, which translates into a very contemporary metaphor.Brand Details
Founder
Eric Rutberg
Designer
Eric Rutberg
from
2012to
presentBrand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Women
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