Company Phillips-Van Heusen Corporation
Country United States
Email tommyhelp@filltek.com
Telephone n.a.
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
16.14
169 (-14)

Tommy Hilfiger Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Tommy Hilfiger’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
154 -85 - - - Premium
156 -88 - - - Premium
157 +69 - - - Premium
159 +19 - - - Premium
161 +10 - - - Premium
169 -14 Tommy Hilfiger 16.14 -10.88 % Premium
170 -64 - - - Premium
173 +22 - - - Premium
178 -59 - - - Premium
185 -3 - - - Premium
188 -9 - - - Premium
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Weekly Analysis: 23 March 2015 - 29 March 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!