Company PVH Corporation
Country United States
Email tommyhelp@filltek.com
Telephone n.a.
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
16.6
166 (+24)

Tommy Hilfiger Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Tommy Hilfiger’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
148 -37 - - - Premium
150 -59 - - - Premium
157 +100 - - - Premium
159 +449 - - - Premium
162 +538 - - - Premium
166 +24 Tommy Hilfiger 16.60 +6.75 % Premium
167 -137 - - - Premium
173 +185 - - - Premium
176 -100 - - - Premium
184 +313 - - - Premium
185 +669 - - - Premium
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Weekly Analysis: 18 July 2016 - 24 July 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.