Company PVH Corporation
Country United States
Email tommyhelp@filltek.com
Telephone n.a.
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
23.38
111 (+18)

Tommy Hilfiger Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Tommy Hilfiger’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
84 -12 - - - Premium
95 +4 - - - Premium
101 +1400 - - - Premium
104 +128 - - - Premium
110 -36 - - - Premium
111 +18 Tommy Hilfiger 23.38 +17.84 % Premium
117 +401 - - - Premium
119 +1372 - - - Premium
120 -117 - - - Premium
124 +90 - - - Premium
125 +309 - - - Premium
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Weekly Analysis: 15 August 2016 - 21 August 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.