Company Phillips-Van Heusen Corporation
Country United States
Email tommyhelp@filltek.com
Telephone n.a.
Fax n.a.
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
55.53
66 (+157)

Tommy Hilfiger Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Tommy Hilfiger’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
55 -38 - - - Premium
58 +94 - - - Premium
59 -20 - - - Premium
60 +106 - - - Premium
65 +82 - - - Premium
66 +157 Tommy Hilfiger 55.53 +209.02 % Premium
67 +176 - - - Premium
69 +201 - - - Premium
73 +55 - - - Premium
75 +164 - - - Premium
77 -31 - - - Premium
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Weekly Analysis: 16 May 2016 - 22 May 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.