Search on Fashionbi
Traditional leather satchels and music cases, made in England - 100% leather. A timeless classic with the added twist of now being offered in a range of colours.|The company was founded in 2008 by ...
Traditional leather satchels and music cases, made in England - 100% leather. A timeless classic with the added twist of now being offered in a range of colours.|The company was founded in 2008 by Julie Deane and her mother Freda Thomas as a way to pay private school fees for Deane's children. Her colourful handmade leather satchels are all based on an original Oxford and Cambridge satchel design and aimed at school children, but met unexpectedly high demand as a fashion accessory, and became, according to The Guardian, "a cult among twenty-something fashion bloggers".|Following coverage by international fashion magazines and a collaboration with the fashion brand Comme des Garçons, production of the satchels increased from three homemade items a week to 1,500 in 2011, and turnover increased from ₤ 15,000 to an estimated 8 million in 2011.Brand Details
Founder
Freda Thomas
Designer
Julie Deane
from
2008to
currentBrand Strategy
Market segment
Bridge
Core business
Bags
Targets
Men, Women
in Thousands of GBP
Deep Dive
Or perhaps you need help to leverage your brand’s power to deliver real business impact? We have solutions for your needs!
Contact us