Tend Skin
Hair Care
Many great inventions and discoveries in the world were unintentional or just plain accidents. The story you are about to read concerning a breakthrough in the cosmetics field relates another great...
Many great inventions and discoveries in the world were unintentional or just plain accidents. The story you are about to read concerning a breakthrough in the cosmetics field relates another great accidental discovery. In 1985, in an office in South Florida, a dentist was working on a patient. The patient was a private investigator. Medication was given to the patient to alleviate the pain associated with his treatment. Two days later, the patient noticed a dramatic improvement not only in the pain level, but in his skin as well. His face, which was full of razor bumps, had cleared up! The man couldn't wait to tell the dentist what had happened. Early the next morning, he visited the dentist's office. "Doc, Doc! What did you give me? What was it?" The dentist was scared. He thought something was wrong, "Doc! Look! Look! My face is cleared up! My razor bumps are gone!" The dentist, obviously confused, exclaimed, "What in the world are you talking about? What the heck are razor bumps?" The investigator began to tell the dentist how important this discovery was. He mentioned that the dozens of products already on the market did not come close to producing the dramatic results he had achieved. Realizing that the ingredient could not be taken internally for long periods of time, the two men experimented with the formula in an attempt to apply it directly to the skin. Eight long years of lab work, tests, and patents produced a very effective formula. The dentist had a great discovery. Other uses for the formula arose in the same "chance" way that the formula was discovered. Women who bought the product for their husbands or boyfriends started trying it on the perpetual ingrown hair problems they had from shaving, waxing, and having electrolysis on their legs, bikini lines, and underarms. Not only did they report to the dentist that the ingrown hair problems had cleared, but that the formula worked as an excellent underarm deodorant.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
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