Stephen Jones
Accessories
Born in Cheshire, and schooled in Liverpool, Stephen Jones burst on to the London fashion scene during its explosion of street style in the late seventies. By day, he was a student at St Martins; a...
Born in Cheshire, and schooled in Liverpool, Stephen Jones burst on to the London fashion scene during its explosion of street style in the late seventies. By day, he was a student at St Martins; after dark he was one of that era's uncompromising style-blazers at the legendary Blitz nightclub - always crowned with a striking hat of his own idiosyncratic design. By 1980, Jones had opened his first millinery salon in the heart of London's Covent Garden. Those premises soon became a place of pilgrimage and patronage, as everyone from rock stars to royalty, from Boy George to Diana, Princess of Wales, identified Jones as the milliner who would help them make arresting headlines. Jones made millinery seem modern and compelling. In materials that were often radical, and in designs that ranged from refined to whimsical, his exquisitely crafted, quixotic hats encapsulated the fashion mood of the moment. Thirty three years later, Jones's era-defining edge continues to attract a celebrity clientele which includes, Rihanna, Dita von Teese, Mick Jagger, and the Princesses.Brand Details
Founder
Julia Teresa Jones
Designer
Stephen Jones
from
1980to
presentBrand Strategy
Market segment
Premium
Core business
Accessories
Targets
Men, Women
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