Sorella Swim®
Swimwear
Sorella Swim® Swimwear and Resortwear Size 6 & Up Made in the USA Designer Jessica Petersen launched Sorella Swim® with a simple goal not yet achieved by any other brand: Provide women with curve...
Sorella Swim® Swimwear and Resortwear Size 6 & Up Made in the USA Designer Jessica Petersen launched Sorella Swim® with a simple goal not yet achieved by any other brand: Provide women with curves a luxe, timelessly fashionable swimwear brand that camouflages certain areas, accentuate others, and is comfortable enough to leave on all day. "Designed with Curves in Mind" is the brand's tagline, which refers to Jessica's belief that all women, regardless of their weight, shape, or size should have access to high-quality and high-fashion apparel. Every swimsuit features gorgeous gold hardware and luxurious, soft, high-quality fabric in a circular knit, which allows the material to stretch in all directions and retain its shape (translation: no saggy suit). The suits rely on ruching, shirring and silhouettes designed for specific body shapes to flatter and support. Unlike other swimwear designed for curves, Sorella Swim® creations are slimming while remaining comfortable enough to be worn in the waves, on the sand, and even après-beach, under a cover-up. The collection is available in a variety of color ways and always, one-of-a-kind custom prints, resulting in a bathing suit women will be excited to put on... and not be in a rush to take off. Sorella Swim® Designed with Curves in Mind.Brand Details
Founder
Jessica Petersen
Designer
Jessica Petersen
from
2010to
PresentBrand Strategy
Market segment
Bridge
Core business
Swimwear
Targets
Women
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