Database

Smith Optics

Sun Valley,

United States

1965

Accessories

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder D...

Brand Details

Founder

Bob Smith

Brand Strategy

Market segment

Bridge

Core business

Eyewear

Targets

Men, Women

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