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'Smash' the innerwear category from the house of RCG has carved its own place in the IG/UG market. Smash stands for quality and comfort, positioned as a mid-segment brand. Enjoys a very strong bran...
'Smash' the innerwear category from the house of RCG has carved its own place in the IG/UG market. Smash stands for quality and comfort, positioned as a mid-segment brand. Enjoys a very strong brand recall: The Red Bull stands for aggression, wild, a macho and confident, characteristic that goes well with male category.Brand Details
Founder
Royal Classics Group
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men
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