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The refined elegance of the materials used, the detailing of the tiny clothes, the perfect wearability and comfort and the strong innovative design have been the distinguishing elements since the b...
The refined elegance of the materials used, the detailing of the tiny clothes, the perfect wearability and comfort and the strong innovative design have been the distinguishing elements since the beginning of production. Maria Bianca named this exclusive line of clothes after one of her two daughters: Simonetta. In the 1990s the Simonetta brand expanded its foreign market and became an international point of reference for style and elegance in children’s fashion. The resulting success and the new market demand pushed the company to differentiate its products and to expand its brand. Today, in addition to Simonetta, the first line dedicated to young girls, ages 4-16, the following lines are present: Simonetta Mini (for children ages 1-7 years) Simonetta Tiny (for newborns ages 3-24 months) Simonetta ShoesBrand Details
Founder
Maria Bianca Mazzarini Stronati
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Kids
Last fiscal year ended on September 30, 2015
in Thousands of EUR
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