Sally Hansen
Accessories / Body Care / Nail Care / Skin Care
It was in the late 1950s when Sally Hansen, together with her chemist husband, pioneered a nail protection formula called Hard As Nails. Touted as “the nail clinic in a bottle,” Hard As Nails estab...
It was in the late 1950s when Sally Hansen, together with her chemist husband, pioneered a nail protection formula called Hard As Nails. Touted as “the nail clinic in a bottle,” Hard As Nails established Sally Hansen as what is now the number one brand of nail care. From the beginning, Sally Hansen prided itself on producing quality nail care. The philosophy was simple: educate the consumer and develop quality, practical products that were competitively priced and easy to use. While Hard As Nails continues to be a best seller, Sally Hansen has developed into the leading mega brand of nail treatment and color.Brand Details
Founder
Sally Hansen
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
The financial data for this brand is limited.
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