Roure
Jewelry
Established in 1964 in the heart of Lyon, the City of Lights, Alain Roure has quickly made itself a name thanks to his exceptional production work for major names in the jewelry industry. In 2010, ...
Established in 1964 in the heart of Lyon, the City of Lights, Alain Roure has quickly made itself a name thanks to his exceptional production work for major names in the jewelry industry. In 2010, the manufacturer became "Roure, the French jeweler", a global brand; an historical evolution for this company that combines perfection, development and family tradition. Roure symbolizes the influence of French know-how with its presence in 300 prestigious stores worldwide and participates in major international exhibitions. From drawing to crimping and final polishing, Roure jewels are entirely manufactured in France by master goldsmiths in their workshops in Lyon. Pledge of excellence, this production, faithful to the purest tradition of jewelry, allows Roure to offer “haute couture jewelry” with a unique design. Iconic in the world of jewelry, Roure creations have been awarded with numerous prizes including the topmost "Diamond International Award", and many labels such as "French Savoir Faire".Brand Details
Founder
Alain Roure
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women
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