Financials Database
Company Rolex SA
Country United Kingdom
Market Positioning Luxury Watches Market
Email n.a.
Telephone n.a.
Fax n.a.

Official Websites

Rolex website
Rolex ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1905
City
London
Country
United Kingdom

Founder

Hans Wilsdorf
Alfred Davis

Designer

Team of designers

Profile

Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Wilsdorf and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilsdorf and Davis' main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908, Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland.[3] The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.[4] One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork"[5] or as a contraction of "horological excellence". Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language.[6] He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.
In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.
In 1919, Wilsdorf left England due to wartime taxes levied on luxury imports as well as export duties on the silver and gold used for the watch cases driving costs too high[5] and moved the company to Geneva, Switzerland, where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA. Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.
In December 2008, the abrupt departure of Chief Executive Patrick Heiniger, for “personal reasons”, was followed by a denial by the company that it had lost 1 billion Swiss francs (approx £574 million, $900 million) invested with Bernard Madoff, the American asset manager who pleaded guilty to an approximately £30 billion worldwide Ponzi scheme fraud. Heiniger died March 5, 2013, after a long illness, according to an official statement issued by Rolex SA.
Today, Rolex watches are popularly considered status symbols.

Business Strategy

Market Positioning

Core Business

Target

Men
Women

Product Categories

Watches

Rolex financial report

Financial Data for this brand are not publicly available
 

Rolex SA profile

Name Rolex SA
Website rolex.com/about-rolex.html
Country Switzerland
VAT Number n.a.
Telephone +41 22 308 22 00
Fax +41 22 300 22 55
Date of foundation 1905
Type of Company Private

Headquarters

Rue François-Dussaud, 3-5-7 1211 Genève 26

Ownership (Top Shareholders)

Not Available

Rolex SA Brands

Rolex SA financial report

Financial Data for this company are not publicly available