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Born in Verín, a town in the Spanish province of Ourense, Roberto Verino has been involved in the fashion world from a very early age, as his family owned a leather business. He studied Fine Arts i...
Born in Verín, a town in the Spanish province of Ourense, Roberto Verino has been involved in the fashion world from a very early age, as his family owned a leather business. He studied Fine Arts in Paris, and on his return to Spain took over the family business, where he began to design his first creations. In 1982 he designed his first ready to wear collection under the name of Roberto Verino. The following year he opened his first store in Paris, in the heart of the Saint Germain district, and took part in the Paris Womenswear Show, the Milan Fashion Show and the International Linen Fair in Montecarlo. From 1984 he took part in Madrid's Cibeles Fashion Show, where he has consolidated his career thanks in particular to the quality of the fabrics he works with. In 1988 he launched his product line aimed at the younger segment of the market Erre uve dos. He continued with his international expansion policy, taking part in fashion events held in Germany and Japan. In 1992 he opened his first store in Madrid, and from then on began to introduce a range of new product lines: accessories, fragrances and swimwear. In 1998 he co-founded the Association of Spanish Fashion Designers with Jesús del Pozo, Antonio Pernas, Angel Schlesser and Modesto Lomba , presenting his collections independently at the Casa del Reloj Cultural Centre and a mansion situated at 18, Eduardo Dato Street. In 1999, together with Jesús del Pozo and Antonio Pernas, he travelled with the President of the Spanish Government on a trade mission to promote the quality and design of Spanish fashion and footwear on the Russian market. 2002 marked his return to the Cibeles Fashion Show where he presented his Autumn-Winter 2002-03 collection. Today the firm has a total of 56 stores and 47 Roberto Verino boutiques in El Corte Inglés department stores.Brand Details
Founder
Roberto Verino
Designer
Roberto Verino
from
1982to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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