Refrigue
Accessories / Apparel / Bags
In 1972 in Palmela, Portugal in a rented warehouse measuring 600 square meters, the company Refrigue Para o Frio L.D.A. was born. Its capital shares valued nearly 3000 euros and its products were d...
In 1972 in Palmela, Portugal in a rented warehouse measuring 600 square meters, the company Refrigue Para o Frio L.D.A. was born. Its capital shares valued nearly 3000 euros and its products were designed exclusively for walk-in freezer employees. In just a few short years the warehouse grew to 1500 square meters and in 1986 the premises were doubled for production. Today 60 people work in Palmela. The company shares have increased to 180,00 euros and our plants remain one of a kind in Portugal. In 1996 the acting CEO Giorgina Reis was awarded the Californian entrepreneur of the year. In 1997 the polar bear became refrigue's symbol. Its rights are bona fide worldwide. In 2002 Refrigue's distribution was purchased by Beach Company Group who also acquired its present day logo. Today, in addition to the classic “-30°” line, they produce garments for every use. The distribution covers all of Italy in 650 stores. Their goal is to conserve the important bond existing between the everyday world and a clothing garment. The design and development of their products continue to be, above all, simple, functional and concrete. Because often ordinary life can be as demanding as that of a fire-fighter, a police officer, a pilot. They abide in adapting what we learned from the cold and the fire to provide the everyday comfort that makes everyone feels good. The “-30°” garments have the Institute Textile de France certificate and its development incorporates research, craftsmanship and utmost care to detail. More than 30 years of such experience and work has also taught us to listen. First from the people who require such clothing for work and then from the general clientele. Today the brand research seeks to integrate the best possible mix between design and day/function.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
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