Rad Hourani
Accessories / Apparel / Shoes
Rad Hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris. Like all ...
Rad Hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris. Like all truly great visionnaires, Hourani not only depicts fashion, he defines it, and gives it cultural resonance. Gender-agnosticism is the driving conceptual direction in Rad Hourani's work, and growing up and living in such different parts of the world has certainly contributed to Hourani’s rather holistic design approach: self-tought and driven by a passion for modernity, Hourani creates a luxurious yet affordable lifestyle that has rid itself of any conventional restrictions : no gender, no season, no rules, epitomising the values of freedom and unisex elegance.Brand Details
Founder
Rad Hourani
Designer
Rad Hourani
from
2007to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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