Pure Altitude
Body Care / Skin Care
The history of Pure Altitude began in the restful world of the spa at the Fermes de Marie in Megève. As an expression of well-being and voluptuous ease in the heart of the French Alps, the Pure Alt...
The history of Pure Altitude began in the restful world of the spa at the Fermes de Marie in Megève. As an expression of well-being and voluptuous ease in the heart of the French Alps, the Pure Altitude spas inspired the desire to create a range of pure and natural cosmetic care products. And that's how the PURE ALTITUDE product line came into being, based on our spa expertise and formulas preserving all the benefits of the mountain. Mountain plants are more highly concentrated in active ingredients because of physical phenomena due to the altitude (atmospheric pressure, intensity of UV rays), and the severity of the weather conditions. In addition, given the brevity of the vegetative period, the plant is forced to strengthen itself in order to survive abd reproduce very quickly. To enrich the formulas of the Pure Altitud range, we decided to combine Edelweiss with extracts of around fifty mountain plants with multiple virtues, which boost the antioxidant, soothing and nourishing qualities of this extraordinary plant. We are aware that these high mountain plants are rare and fragile, and take care to treat them gently when gathering them. Pure Altitude care products reflect our commitment to respect the environment at each stage of the production process through the conservation and protection of this natural treasure. Created without any animal raw materials and not tested on animals, each care product is dermatologically tested.Brand Details
Founder
Jocelyne Sibuet
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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