Database

Puma

Herzogenaurach,

Germany

1924

Accessories / Active Wear / Apparel / Bags / Fragrance / Shoes / Swimwear / Underwear & Lingerie

Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. The company, which was founded in 1948, distributes its products in more th...

Brand Details

Founder

Rudolf Dassler

Designer

Torsten Hochstetter

from

2013

to

Present

June Ambrose (Creative Partner, Womenswear)

from

October 2020

to

Present

Brand Strategy

Market segment

Mass Market

Core business

Active Wear

Targets

Men, Women, Kids

Contacts

+49 9132 810

Socials

Puma Flash News

  • Puma with A$AP Rocky

    Puma has appointed A$AP Rocky as the creative director for its Formula 1 collaboration.

    25/12/2023

  • Puma has launched a new sustainability project

    Puma has launched a new sustainability project called ‘Voices of a Re:Generation’ through which the brand will work with young environmentalists.

    07/04/2023

  • Aleksandra Lisowska becomes the new face of Puma

    European marathon champion, Aleksandra Lisowska becomes the new face of Puma.

    21/02/2023

  • Puma collaborates with Balmain

    Puma collaborates with Balmain for the second time with on a shoe model called the 'Balmain Court', which is dedicated to basketball, and claims the codes of luxury.

    15/02/2023

  • Patagonia and Puma back Carbios biorecycling coalition

    Patagonia and Puma back Carbios biorecycling coalition, to develop solutions that will enhance the recyclability and circularity of their products.

    11/07/2022

  • Puma's Slipstream relaunch campaign

    Puma's Slipstream relaunch campaign features Neymar Jr, Romeo Beckham

    10/06/2022

  • Adidas has struck a sponsorship deal with the Italian nat...

    Adidas has struck a sponsorship deal with the Italian national soccer team. beating Puma

    14/03/2022

  • Puma's new sustainability goals

    Puma plans to use 90% sustainable materials by 2025.

    23/05/2021

  • Puma has strong growth in 1st quarter 2021

    Puma has strong growth in 1st quarter 2021, at 1.549 billion euros.

    03/05/2021

  • Puma x Dua Lipa

    Puma signed a deal with star Dua Lipa, announced by her via Instagram.https://fashionbi.com/insights/marketing-research/brands-campaigns-for-x-y-and-z-generations

    17/11/2020

Puma Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2022

Revenue per year

in Millions of EUR

2022
2021
2020
2019
2018
2017 4.152
2016 3.642
2015 3.403
2014 2.990
2013 3.002
2012 3.271
2011 3.009
2010 2.706
2009 2.462

Revenue & Income Statement Trend

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Revenue

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Operating margin

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Revenue and Income Statement Highlights

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Revenues by Region

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Deep Dive

Puma SE financial report 2022

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Puma Insights

Trends

Fashion and Luxury Brands on Sport Sponsorships

Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship marketing.

Sectors & Markets

The Luxury x Sportswear Fashion “Ludo”

Sportswear brands are highly sought after by luxury and jewellery brands in a marathon of collabo...

Sectors & Markets

The Fashion “Ludo”

How Leading Creative Directors Are Switching Roles Between Luxury Brands

Trends

The Luxury Fashion Connections of K-Pop’s Solo Stars

From Jay Park to Youngji, brand collaborations signed by the standalone singers of South Korea.

Explore All Insights

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