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Pull-In began as a playful brand for surfers and snowboarders, with strawberries and camouflage as the original two prints. The collection now creates cotton-and-lycra underwear in more than 40 pat...
Pull-In began as a playful brand for surfers and snowboarders, with strawberries and camouflage as the original two prints. The collection now creates cotton-and-lycra underwear in more than 40 patterns (three styles for men and seven for women), as well as swimwear, lacy bras, leggings, and foppish socks.Brand Details
Founder
Emmanuel Loheac
Brand Strategy
Market segment
Bridge
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
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