Playtex
Underwear & Lingerie
Playtex is the fit expert that truly understands women's bodies and provides solutions for women with fit-specific needs. With top quality, beautiful bras and shapewear, Playtex gives women the com...
Playtex is the fit expert that truly understands women's bodies and provides solutions for women with fit-specific needs. With top quality, beautiful bras and shapewear, Playtex gives women the comfort and support they need in their everyday lives. The Playtex Bra Makeover is a webisode series that highlights Playtex's confidence that somewhere out there, is the perfect bra for every woman. This summer, ten lucky ladies will be flown to New York City to receive a professional fitting with Playtex Bra Fit Expert, Alison Deyette, and star in their very own episode of Playtex Bra Makeover series.Brand Details
Founder
Abram Nathaniel Spanel
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
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