Peter Alexander
Apparel / Shoes / Underwear & Lingerie
Whilst we've been sleeping, Melbourne based designer Peter Alexander has been building an enormously successful business, creating his gorgeous, fun and fashionable pyjamas. Kylie Minogue, Salma ...
Whilst we've been sleeping, Melbourne based designer Peter Alexander has been building an enormously successful business, creating his gorgeous, fun and fashionable pyjamas. Kylie Minogue, Salma Hayek, Toni Collette, Nicole Richie, Miranda Kerr, Nicolette Sheridan & the Hilton sisters have all been sleeping with Peter. Today Peter Alexander is fast becoming an empire. With the celebration of twenty five years, and the opening of more than 50 stand alone stores nationally and internationally - it appears a large number of people are jumping into bed with him!Brand Details
Founder
Peter Alexander
Designer
Peter Alexander
from
1987to
currentBrand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
The financial data for this brand is limited.
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