Miharayasuhiro
Apparel / Shoes
Japanese fashion designer Mihara Yasuhiro first made his name in footwear, creating his first line of shoes in 1994 whilst still attending Tama Art University. Praised for the innovative, modernist...
Japanese fashion designer Mihara Yasuhiro first made his name in footwear, creating his first line of shoes in 1994 whilst still attending Tama Art University. Praised for the innovative, modernist style of design, Mihara soon translated his vision into his 1998 shoe label "Miharayasuhiro". In 1998 Mihara launched his first store, SOSU, meaning "prime number", in Aoyama, Tokyo. After establishing himself as a dominating force in the footwear market, Mihara decided to expand his creative realm.Brand Details
Founder
Mihara Yasuhiro
Designer
Mihara Yasuhiro
from
1998to
PresentBrand Strategy
Market segment
Premium
Core business
Shoes
Targets
Men, Women
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