Melissa
Shoes
Grendene's first industrial unit was born in Farroupilha, in Rio Grande do Sul, Brazil, in 1971. What was a small countryside factory of plastic wine bottle covers, gradually turned out to be the h...
Grendene's first industrial unit was born in Farroupilha, in Rio Grande do Sul, Brazil, in 1971. What was a small countryside factory of plastic wine bottle covers, gradually turned out to be the headquarters of the largest footwear manufacturers of the Country, thanks to the bold vision and the determination of the founders: Alexandre and Pedro Grendene Bartelle. To invest in the industrial park is not just a need, it is the pattern that Grendene found to be so many companies in a single one. With up-to-date technology, factories of first-world infrastructure following international standards of production, Grendene has full power to act in the adult, teen, child and baby shoes market. Melissa was created in 1979 and has never stopped recreating itself. Melissa's releases enchant Brazilian fashionite, American teenagers and consumers across five continents. Using full plastic, fashion icons and behavioral references, Melissa has created a vanguard concept in the footwear market. Amusing, fashionable and original, Melissa is always the same, yet always different. And Melissa is always a case of sales success.Brand Details
Founder
Pedro Grendene Bartelle
Designer
Alexandre Bartelle
from
1979to
PresentPedro Grendene Bartelle
from
1979to
PresentBrand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Women, Kids
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