Meissen
Accessories / Apparel / Bags / Jewelry / Watches
The MEISSEN® Manufactory is Europe’s most heritage-rich creator of fine arts and hand-crafted luxury. Since it was established as Europe’s first porcelain manufactory in 1710 by King Augustus th...
The MEISSEN® Manufactory is Europe’s most heritage-rich creator of fine arts and hand-crafted luxury. Since it was established as Europe’s first porcelain manufactory in 1710 by King Augustus the Strong, MEISSEN® has become one of the best-known German luxury brands in the world. The name stands for legendary quality, stylish elegance and long-lasting value. The MEISSEN® luxury group is now made up of the following business segments: 1. MEISSEN® Fine Art® The Manufactory supplies limited-edition works of art under its Fine Art brand that are still, today, traditionally made on the basis of its historical inventory of over 700,000 moulds. Very much as is the case in the highly complex watchmaker’s trade (the tourbillon being a notable example), figural works of plastic porcelain art make the most exacting demands of the artisans who produce them, as do exclusive styles of painting to traditional patterns adopting any of 10,000 colours that are the Manufactory’s own. Its annual limited editions are particularly coveted investment items for collectors the world over. 2. MEISSEN® artCAMPUS® Under its artCAMPUS® brand, the Manufactory supplies one-off works and editions by contemporary artists from all over the world that are exclusively exhibited at the artCAMPUS® gallery in the city of Meissen as well as at major contemporary art fairs. 3. MEISSEN® Joaillerie MEISSEN® Joaillerie is a business segment created by the Manufactory during its recent tercentennial year whose roots date back to when it was first founded. The heritage-rich company operates Meissen® Joaillerie to supply artistic jewellery creations and accessories inspired by its 300-year-old history. In the long term, MEISSEN® Joaillerie aims to position itself internationally as a leading German jewellery brand. 4. MEISSEN® HOME® The Manufactory supplies a world of select interior appointments under its MEISSEN HOME® brand. From hand-refined wall and floor coverings through striking candelabras to furniture that is hand-made with loving attention to detail, each and every item in this exclusive collection pays homage to 300 years of corporate history. In the long term, MEISSEN HOME® is set to position itself internationally as a leading partner for stylish, top-notch interiors. 5. MEISSEN HOME® deco The MEISSEN HOME® deco segment covers a whole world of table culture plus decorative accessories and gift articles. Its widely varied world of accessories and gift ideas embraces everything from the legendary Swan Service and the familiar 700-piece Onion Pattern service, both from the 18th century, to up-to-the-minute, hand-refined picture frames in Meissen porcelain and goatskin. 6. MEISSEN® Individuell Just as they were in the 18th century, custom orders by famous personalities and royalty or, indeed, anyone who’s after a gift that’s a little bit special, are one of the Manufactory’s great strengths and are now processed by MEISSEN® Individuell. The MEISSEN® Corporation currently employs over 600 people plus those at its subsidiaries MEISSEN® Italia in Milan and MEISSEN® Asia Pacific. The Federal State of Saxony is the sole shareholder.Brand Details
Founder
August the Strong
Brand Strategy
Market segment
Luxury
Core business
Accessories
Targets
Men, Women
The financial data for this brand is limited.
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