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Massimo Rebecchi was born in Viareggio on 11 .09.1954. He began his career in fashion by opening a shop of 20 years of research that led him to travel around the world. began to draw some heads ...
Massimo Rebecchi was born in Viareggio on 11 .09.1954. He began his career in fashion by opening a shop of 20 years of research that led him to travel around the world. began to draw some heads that they get from an immediate success, such that it is proposed to draw a real collection : his collaboration with prestigious companies as the way to express his image and style and reaches as a result of important agreements for the implementation of their lines. 1989 begins the retail project: the opening of a series of single-brand shop and expansion abroad have allowed the brand Massimo Rebecchi to be present today in major cities across the fashion landscape. 1,997 Massimo Rebecchi becomes firm, noting majority shares of the maker of the brand, Virginia Riccione which is located in an area of considerable skills and productive. 1998 debut at Milan fashion shows. His creations parade in Tokyo. 2000 in Milan inaugurates the new prestigious showrooms in the street Spartacus, with press office and foreign office. 2009 expansion continues with the inclusion in the Eastern markets, particularly in the Russian market. 2,010 penetration in the Chinese market.Brand Details
Founder
Massimo Rebecchi
Designer
Massimo Rebecchi
from
1989to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Men, Women
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