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Stemming from a strong bond between two sisters, the multi accessory brand Marion Godart was named after one of the siblings. The other one is called Martine Manardo, and she’s the one by whom ever...
Stemming from a strong bond between two sisters, the multi accessory brand Marion Godart was named after one of the siblings. The other one is called Martine Manardo, and she’s the one by whom everything started. “My sister has always liked antiquing and working with her hands. After the May 68 events, she decided to launch her own jewelry line under the brand name Rohanne”, recalls Marion who offered her logistics contribution during that time, while dedicating herself to her studies and to the preparation of her Italian doctorate. More cut out for creation than teaching, in 1988 she decided to team up with her sister. The very same year led to the birth of what was to become a real family success story. Eighteen years later, the Marion Godart label radiates from 850 points of sale around the world. Its first aficionados remain Italians, then Greeks, English, Japanese and Spaniards, these markets account for 60% of the activity. In France, the brand is distributed in department stores, Printemps and Galeries Lafayette, as well as in multi accessory, ready to wear and fantasy jewelry boutiques. Their palette of articles is wide: “At the outset, my sister designed jewelry. When I arrived, with a passion for sewing and making my own clothes, I immediately developed the textile aspect, and opened up the field of creation towards other accessories such as scarves, fur pieces but also hats, gloves, some decorative pieces and mostly bags which now represent our core target, almost equally with jewelry”, she adds.Brand Details
Founder
Marion Godart
Brand Strategy
Market segment
Bridge
Core business
Accessories
Targets
Women
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