Maidenform
Apparel / Underwear & Lingerie
In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust. Sin...
In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust. Since then, Maidenform® Brands, Inc. has become a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear.Brand Details
Founder
Enid Bisset
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
Maidenform Revenue and Financial Report 2022
Last fiscal year ended on December 29, 2012